VaVa Plump


To accompany the launch of Buxom Cosmetics's line of shiny, liquid lipsticks, VaVa Plump, I was tasked with creating a tutorial and education video for the brand's social channels and retail platforms.


Role  Art Direction

Agency  JWALK
Creative Director  Sujin Kim
Director of Artistry
  David Birdwell
Beauty Influencer  Eman


Lip Look Tutorial

In collaboration with Buxom's marketing team, photography, director of artistry and beauty influencer, Eman, the content was tailored honor the look and feel of the overall campaign while maintaining their ultimate purpose: to educate and entertain viewers with fast-paced content with rich, colorful eye candy. 

Product Education Video