Novartis needed an intuitive way to get a groundbreaking cancer treatment into the hands of the providers and patients who need it most.

AGENCY
Havas Health CX

ROLE
UX Research, UX & UI Design

CAR-T cell therapy has changed the cancer treatment landscape for oncologists. However, identifying the appropriate patients to receive this therapy can be difficult to determine. 

We were asked to develop a product to not only help providers understand the spectrum between a good vs bad CAR-T candidate but also to identify which of their patients were eligible for this next-generation therapy.

Our solution, the CAR-T ID app, is an HCP portal that utilizes a fully-closed AI system to help identify key clinical factors within a patient’s medical history to determine levels of eligibility. Making the physician journey from identification, to referral, to treatment simpler and
more accessible.  

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Works

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