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Evan Williams:
Bourbon Done Right

ART DIRECTION & UI/UX DESIGN

A full brand overhaul, including print and digital platforms, was undertaken in support of
Evan Williams new brand campaign, 
Bourbon Done Right.

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Role  Design, Art Direction, UI/UX Design,
Creative Strategy

Agency  XenoPsi
Creative Director  David Muldoon
Associate Creative Director/Copy  Judd Cherry
Copywriter  Jess Bennett

Art Director  Patrick Winfield

The site was built to be modular, to accommodate the easy addition of partnership messaging as well as new product launch content. 

Additionally, new brand photography was developed to align with the brand ethos, leaning heavily on a home-grown, Kentucky bourbon feel while introducing more lifestyle to a formerly product-focused brand.