SEARCH-BASED LANDING PAGES+ PRODUCT PAGE
To help tackle the hair issues plaguing women most, we developed search-based landing pages on Fekkai.com to point shoppers directly to fixes for their most pressing hair woes.
Role Art Direction, UI + UX Design, Design
Agency Select WorldExecutive Creative Director Gustaf TorlingCreative Director Steve Whittier
The three most-searched hair care concerns were identified and made into portals, leading buyers directly to the Fekkai products specially formulated to take on their dry, dull or frizzy hair.
We also optimized individual product pages to simplify navigation and ease access to product info.