Fekkai.com

SEARCH-BASED LANDING PAGES
+ PRODUCT PAGE

To help tackle the hair issues plaguing women most, we developed search-based landing pages on Fekkai.com to point shoppers directly to fixes for their most pressing hair woes. 

Role Art Direction, UI + UX Design, Design

Agency  Select World
Executive Creative Director  Gustaf Torling
Creative Director  Steve Whittier

The three most-searched hair care concerns were identified and made into portals, leading buyers directly to the Fekkai products specially formulated to take on their dry, dull or frizzy hair.

We also optimized individual product pages to simplify navigation and ease access to product info.