CRM + SOCIAL MEDIA CAMPAIGN
The persona of the Femme Fekkai, a fashion-forward, French ingenue, served as the brand voice for Fekkai hair care. This voice was the thread between email campaigns and their corresponding social posts.
Role Art Direction, Design
Agency Select WorldCreative Director Cedric MuracDigital Creative Director Steve Whittier
Social creative, shot and produced in-house, kept up with the fast-pace of a Fekkai content calendar.