Femme Fekkai

CRM + SOCIAL MEDIA CAMPAIGN

The persona of the Femme Fekkai, a fashion-forward, French ingenue, served as the brand voice for Fekkai hair care.  This voice was the thread between email campaigns and their corresponding social posts. 

Role  Art Direction, Design

Agency  Select World
Creative Director  Cedric Murac

Digital Creative Director  Steve Whittier

fekkai_CRMfekkai_CRM

Social creative,  shot and produced in-house, kept up with the fast-pace of a Fekkai content calendar.