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Napapijri.com

WEB EXPERIENCE

Art-venturous, a campaign launched with European retailer Napapijri, examined the tension at the intersection of man-made art and untouched natural landscapes.

Created out of canvas, rope and wood, Alpinsail, an installation conceived by environtmental artist Clémence Seilles, was erected on a snowswept valley in the Alps and served as the focal point for Napapijri's Fall/Winter 2015 collection. 

The expedition continued with an online experience  on Napapijri.com where shoppers were able to explore the world of Art-venturous and access behind-the-scenes content.

Explore Now

Role  Art Direction, UI/UX Design

Agency  Select World
Executive Creative Director  Cedric Murac

Senior Art Director  Edouard Nardon
Art Director  Elaine Kim

HOMEPAGE

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CONTENT PORTAL

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CONTENT HUB

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