Napapijri.com
WEB EXPERIENCE
Art-venturous, a campaign launched with European retailer Napapijri, examined the tension at the intersection of man-made art and untouched natural landscapes.
Created out of canvas, rope and wood, Alpinsail, an installation conceived by environtmental artist Clémence Seilles, was erected on a snowswept valley in the Alps and served as the focal point for Napapijri's Fall/Winter 2015 collection.
The expedition continued with an online experience on Napapijri.com where shoppers were able to explore the world of Art-venturous and access behind-the-scenes content.
Role Art Direction, UI/UX Design
Agency SelecNY
Executive Creative Director Cedric Murac
Senior Art Director Edouard Nardon
Art Director Elaine Kim
HOMEPAGE
CONTENT PORTAL
CONTENT HUB
