Revlon X Ciara


In the fall of 2016, legacy beauty brand Revlon set out to launch Ciara as their newest brand ambassador. To stir up anticipation and conversation, teasers were released in the days prior to the launch to keep avid fans on their toes.

Role  Art Direction, Creative Strategy

Agency  AR New York
Creative Director  Jennifer Alfson

Executive Creative Director  David Israel
Video Editor  Difan Wu

Working closely with digital strategy, a plan of action was devised to roll out Revlon's partnership announcement as well as keep the conversation going on social with related evergreen content.

Two Days Before Launch

The response online

One Day Before Launch

Launch Day