Seiko USA aimed to breathe new life into the brand's iconic and technologically-advanced timepieces with its Recraft Series. Three innovators in their field were chosen as the ambassadors of this brand evolution and their stories were told via an interactive microsite experience.

AGENCY
Select NY

ROLE
Art Direction, UI & UX Design

While Seiko's timeless styles had it’s legacy audience, the brand was in need of a reintroduction. To captivate a brand-savvy younger crowd, we created an immersive, discoverable experience where users could explore the ethos and offerings within the Recraft movement, where classic meets contemporary.

Seiko's timeless styles got a millennial makeover with a splashy reintroduction. To captivate a brand-savvy younger crowd, we unleashed an electrifying interactive web experience. Users were invited to dive into the heart of the Recraft movement, where classic meets contemporary in a whirlwind of style and substance. The fearless faces behind the campaign were on full display with their discoverable stories set to the pulse of Seiko's revival.

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