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SJP Collection
Pop-Up Launch

RETAIL EXPERIENCE 

For the launch of Sarah Jessica Parker's much anticipated shoe line, SJP Collection, a pop up shop in collaboration with Nordstrom was hosted in the heart of Soho, NYC. 

Taking inspiration from SJP's signature style and Nordstrom's dedication to a unique shopping experience, a classic world of understated pastels was curated to host the weekend of non-stop shoppers. 

Role  Art Direction, Design

Agency  Neverstop
Creative Director  Edmond Huot
Creative Director
 Nasir Rasheed
Copywriter  Stephanie Cajucom

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A complete brand story was crafted to develop the event
encapsulating all elements from the inside out.

THE EXTERIOR

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THE SHOP

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