CLIENT
Novartis

ROLE
UX & UI Design, 
Research

AGENCY
Havas Health CX

Novartis needed an intuitive way to get a groundbreaking cancer treatment into the hands of the providers and patients who need it most.

CAR-T cell therapy has changed the cancer treatment landscape for oncologists. However, identifying the appropriate patients to receive this therapy can be difficult to determine. 

Our solution, the CAR-T ID app, is an HCP portal that utilizes a fully-closed AI system to help identify key clinical factors within a patient’s medical history to determine levels of eligibility.

Making the physician journey from identification, to referral, to treatment simpler and more accessible.  

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