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Brooklyn Academy
of Music

OUT-OF-HOME CAMPAIGN

In conjunction with Brooklyn Academy of Music's 150th year anniversary, an out-of-home campaign launched in New York City to introduce the groundbreaking arts institution to unfamiliar theater-goers across the boroughs.

 The Effie-awarded BAM and Then It Hits You campaign was inspired by the real-life, lasting and lingering impression that an experience at BAM leaves with you.

Explore

 

Role  Art Direction, Design

Agency  mcgarrybowen
Executive Creative Director  Haydn Morris
Creative Director  Joe Mongognia
Associate Creative Director  David Black
Associate Creative Director  Steve Morrell
Photographer  Peter Rad

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