Seiko: Refresh

MICROSITE EXPERIENCE & SOCIAL MEDIA CAMPAIGN

To extend the reach of Progress to Seiko, a brand campaign celebrating the watchmaker's dedication to innovation, we developed an interactive web experience and social content to provide an exclusive look behind "the face" of Seiko.  

Role  Art Direction, UI/UX Design, Digital Strategy

Agency  AR New York
Creative Director  Cedric Murac

Digital Creative Director  Steve Moore

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Web Experience

The online experience features content related to brand ambassadors Novak Djokovic, Misty Copeland and Jimmy Johnson including exclusive video footage, behind-the-scenes photos, and shareable social content.

Social Content

On Seiko's social platforms, the story continues with custom stills and animated GIFs.

Banner Campaign

Standard banners were also developed to bolster the campaign online.